Business innovation lessons from the legendary restaurant elBulli


May 7, 2024

Ferran Adrià, chef of the legendary Barcelona-based El Bulli restaurant, had two related decisions to make. First, he and his team must continue to develop new and different dishes for elBulli to ensure continued innovation, which is the basis of the restaurant’s success. But you also need to focus on growing your restaurant business. Can the team balance both goals?

Professor at Harvard Business School michael norton We discuss the connections between creativity, emotion, ritual, and innovation and how they can be applied to other areas.ElBulli: A taste of innovation” and his new book, ritual effect.

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“How Chef Ferran Adrià and his restaurant team balance innovation and business goals…”
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