Accor introduces HERA, a new loyalty and rewards program for travel advisors

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Paris – Accor, the world’s leading hospitality group, today announced HERA, Accor Travel Advisor Program – A new global loyalty and rewards program exclusively for Travel Advisors.Currently available at HERA.Accor.comthe new program includes an enhanced digital experience with more brands, more features, and easy and efficient online tools to book, track, and review activities.

Other key features of HERA include useful educational resources on luxury and luxury lifestyle brands and hotels in which Accor participates, including brands and hotels within the global lifestyle collective Anysmore. The new program increases travel advisor productivity, performance, and customer satisfaction while rewarding them generously for bookings.

We are excited to introduce HERA, a competitive and differentiated program that provides the features, personalization and rewards the travel advisor community needs. Our aim is to provide you with all the resources you need to seamlessly create bespoke luxury travel experiences for your customers, and to award them with valuable reward points that you can use freely on your own time. To inspire loyalty among top travel professionals. With easy-to-use tools for travel planning, an efficient reservation system, and a wealth of benefits, HERA and its participating hotels in Accor’s Luxury & Lifestyle category are my top choices for travel advisors around the world. We are confident. Pascal Visintainer, Senior Vice President, Global Sales, Luxury & Lifestyle, Accor

HERA takes Accor’s ability to support and recognize travel agents to the next level, replacing the group’s previous Famous Agents program and seamlessly migrating all previous travel advisor data, history and reward points to the new platform. A travel advisor can earn Rewards points for each room booked using her personalized HERA membership ID. Rewards Points can be easily accumulated across various booking channels including all Accor booking channels, GDS and Hotel Direct, and each advisor’s activity and history is tracked on the My Points/My Bookings section of her HERA website. Masu.

Travel advisors can redeem their points throughout the year for their own travel bookings and purchases at a dedicated online mall.

HERA’s unique features include:

  • Access to over 270 luxury and lifestyle hotels and resorts across 11 leading brands orient express, raffles, Fairmont, Sofitel, Sofitel Legend, emblem collection, banyan tree, work,
    and Ennismore’s SLS, So/ and Delano.
  • Complete booking history of reservations made by HERA Advisors on behalf of clients at eligible Accor and Ennismore branded hotels and resorts.
  • Extensive hotel feature pages and useful fact sheets (e.g. suite plans)
  • Tailor-made booking confirmations for easy delivery to customers
  • dedicated email [email protected] Help Desk Team for Travel Advisor Support
  • Direct local contact details for hotel level staff including HERA Champions

To register with Hera, a certified travel advisor will be invited to visit.

About Accor, the world’s leading hospitality group

Accor is a leading global hospitality group with 5,500 properties and 10,000 food and beverage outlets, wellness facilities or flexible workspace experiences in more than 110 countries. The Group has one of the most diverse hospitality ecosystems in the industry, encompassing more than 45 hotel brands from luxury to economy and the Ennismore lifestyle. Accor is committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community support and diversity and inclusion. Founded in 1967, Accor SA is headquartered in France and listed on Euronext Paris (ISIN code: FR0000120404) and his OTC market (ticker: ACCYY) in the United States. Learn more about. or follow us X, Facebook,LinkedIn, Instagram andtick tock.

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“Accor, the world’s leading hospitality group, today announced the launch of HERA, the Accor Travel Advisor Program, a new global loyalty and rewards program exclusively for travel advisors.Currently available at is.”
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