Business
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. Havas’ Yannick Bolloré offers his view.
by
Yannick Bollore
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“Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming…”
Source Link: https://www.campaignlive.co.uk/article/better-ai-better-ai/1875874
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