Nick the Greek expands San Francisco Bay Area footprint with opening of Pinole

Fast-growing Greek chain continues to grow across Northern California

San Jose, California (restaurantnews.com) nick the greekis a West Coast-based chain serving authentic Greek street food. We are excited to announce that we are opening a restaurant in Pinole, California. The new store is owned and operated by first-time franchisee Salina Escalante. Pinole Restaurants is expanding the brand’s presence to his nearly 40 locations throughout the San Francisco Bay Area and expanding Nick the Greek locations throughout his home territory. Nick the Greek has opened an additional 25 restaurants this year, putting him on track to open 100 restaurants systemwide by the end of 2024.

“Nick the Greek has done a great job of building a strong presence in the Bay Area. And we want to spread that awareness even further, including souvlaki,” Escalante said. “At Nick the Greek, we not only serve delicious, authentic Greek cuisine, but we also provide a welcoming and friendly restaurant environment that makes our customers feel like they are part of a large Greek family. ”

It was founded in 2014 by cousins ​​Big Nick, Little Nick, and Baby Nick Tsigaris. Nick the Greek was named after his grandfather according to Greek tradition. Nick the Greek satisfies your craving for healthy, flavorful, authentic Greek food in a fast-casual atmosphere without compromising on quality. Inspired by street food from two generations of restaurant entrepreneurship and countless visits to Greece, the menu includes flavorful gyro meats prepared in-house on a traditional vertical rotisserie; We pride ourselves on grilled souvlaki skewers, spicy sauces, fresh vegetables, and authentic Greek dishes like baklava and loukoumades. . To meet the high demand for Greek street food, Nick the Greek has carved out a niche in the highly competitive fast casual space. This is a differentiator that has proven critical to the brand’s rapid growth.

Nick the Greek, which will celebrate its 10th anniversary in 2024, has significantly accelerated its expansion efforts over the past three years, adding dozens of new stores and increasing its store count by nearly 100%. You can currently find Nick the Greek restaurants in seven states, including California, Nevada, Arizona, Texas, Kansas, Missouri, and Utah, and the chain expects to have nearly 100 restaurants by the end of the year. It’s progressing at pace. By strategically locating locations in high-profile downtown metropolitan areas, Nick the Greek has achieved a large audience and steadily developed a diverse and loyal fan base. The brand has identified key markets across the Western United States and is seeking franchise partners interested in expanding its portfolio with the progressive fast-casual brand that is on the rise.

Nick the Greek’s Pinole Restaurant is located at 2700 Pinole Valley Blvd and can be reached at (510) 275-9937. The restaurant is open daily from 10:30 AM to 11 PM. For more information about Nick the Greek, please visit: NickTheGreek.com.

About Nick the Greek

Founded in 2014 by three cousins, Big Nick, Little Nick, and Baby Nick Tsigaris, and named after their grandfather in the Greek tradition, Nick the Greek is a family business serving authentic Greek street food. This is a fast casual restaurant. Specializing in gyros and souvlaki, the menu includes flavorful rotisserie meats, char-grilled skewers, spicy sauces and fresh vegetables. The brand boasts more than 70 locations in California, Arizona, Nevada, Texas, and Kansas, with dozens more in the western United States. Nick the Greek is poised for expansion in the coming years with streamlined operations, a menu focused on quality, sophisticated restaurant design, and high consumer demand for fresh, authentic Greek flavor. We are making preparations. For more information, please visit: NickTheGreek.com.

Media contact:
Christina Otto
powerhouse company
[email protected]