Business
Business The new hire brings expertise to Nibiru’s Asia strategy targeting gaming, DeFi, NFTs and RWA.
Layer 1 blockchain company Nibiru Chain today announced its strategic expansion into the Asian market, appointing Yura Nam and Nicholas Lo to spearhead growth and business development in the region. Nam is the former head of StarkNet Asia, and Lo serves as his APAC growth manager at Yuga Labs.
“We are excited to welcome Yura and Nicholas to the team,” said Jonathan Chang, COO of Nibiru Chain. We will further strengthen Nibiru’s position.” “Nicolas and Yura’s combined experience will help Nibiru leverage their track record of relationship building and execution to incorporate best practices for market development. Going forward, they will support Nibiru’s numerous events in the region. , partnerships and growth initiatives.”
The expansion strategy combines marketing, community engagement, and business development efforts aimed at establishing a regional presence and driving adoption.
Nibiru’s announcement also notes that the company will focus on South Korea, Japan, India, Southeast Asia (SEA) and Chinese-speaking countries, as well as hiring local community leaders and building relationships with regional builders and businesses. Plans are also mentioned.
Nicholas Lo’s role will be focused on establishing Nibiru’s presence in key markets in Asia Pacific, while Yura Nam will bring her partnership and event planning experience to support the platform’s expansion efforts. Both will play an important role in driving Nibiru’s adoption and innovation in the region, Nibiru concluded.
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