Lowe’s names chief marketing officer

Jen Wilson, new CMO at Lowe’s.

Lowe’s has announced the promotion of Jennifer Wilson to senior vice president, chief marketing officer.

Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network, according to the N.C.-based home improvement giant. As CMO, Wilson plans to build a “new customer experience integration organization” meant to streamline customer journeys and overall consumer experience. Wilson will continue reporting to Bill Boltz, executive vice president of merchandising.

Wilson has more than 20 years of experience in marketing and merchandising. She joined Lowe’s in 2006 and most recently served as senior vice president, enterprise brand and marketing. She has held multiple leadership roles with Lowe’s, including vice president, integrated marketing, and merchandising vice president, paint.