Kappahl customers who buy the Göran children’s trousers or Olle children’s sweater from the brand’s spring Minories collection online will be able to access sustainability data on materials, suppliers, eco-labelling and how the garments can be circulated.
Kappahl vice president of sustainability Sandra Roos said the brand’s customers can now view the “first version” of the digital product passport (DPP) in textiles, all the way from production to sales. She emphasised the brand wants to be a pioneer when it comes to sustainability and transparency in fashion.
She pointed out that the introduction of digital product passports means a major change for the industry, and stated: “We will not solve it on our own, but must work together and learn together”.
The fashion company believes the Trace4Value project is extremely valuable and it is now very curious about how the passports will be received by customers and what knowledge the pilot will provide.
Kappahl described DPP as the “need for access to product information throughout the value chain,” such as between all actors involved in the product’s life cycle from manufacturing all the way to the customer, reuse and recycling.
Last September supply chain traceability provider TrusTrace also announced it was taking part in the Trace4Value project to pilot DPPs.
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At the time Trace4Value DPP said it would undergo testing involving the tagging of select Kappahl pilot products in production with an ID carrier containing critical supply chain and transparency data.
It also explained that consumers can easily access product information by scanning a QR code using a mobile device.
According to Kappahl, the test provides the brand and other project partners with valuable input on how the product passports work for customers, as well as being part of identifying the necessary data and preparing the business and the value chain for DPP and future legislation.
The Swedish brand pointed out the pilot project will run throughout 2024 and be evaluated.
SIS, Marimekko, Rudholm Group, Circularista, TexRoad Foundation and Trimco Group are also participating in the project.
Research published by blockchain and web3 solutions developer Protokol last year revealed there was a surge in interest for the upcoming regulation mandating Digital Product Passports (DPPs). The company’s CEO highlighted that DPPs offer textiles businesses an opportunity to turn over a leaf, by creating a transparent and trustworthy way in which to demonstrate their sustainable credentials to an increasingly conscious customer base.
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Source Link: https://www.just-style.com/news/kappahl-trace4value-share-first-digital-product-passport-products/
