Alphabet’s Google to Overhaul Search, Browser, Data Products in Europe

Alphabet Inc.’s Google is rolling out a series of broad changes to some of its core search, browser and data products in Europe, in order to step in line with the European Union’s new rules to rein in Big Tech’s market dominance.

Google said Wednesday that online shoppers in the EU will see different search results, featuring more links to comparison sites from across the web, and will also be shown an additional consent banner for user-data on certain services. Google has also pledged the possibility of additional choice screens for search engines and browsers on Chrome.