Adding AI to Alibaba’s e-commerce platform to increase sales and enhance content creation

asgenerative artificial intelligence(AI) continues to gain momentum as Chinese technology giant Alibaba (Nasdaq: BABAF) has announced plans to introduce new AI tools to assist sellers on its platform.

Alibaba’s latest efforts with AI include:designed for merchantson Taobao and Tmall, two of the company’s main e-commerce platforms.ofAI-based toolsIt is expected that the state of advertising on the platform will improve, allowing sellers to create campaigns through text input.

A closer look at the plan reveals that the AI ​​tool includes the ability to generate promotional images and videos. AI tools aim to save merchants a lot of money;Increase productivity and efficiencyNumber of sellers on the e-commerce platform.

There’s also the added incentive of AI-powered personalized ad campaigns designed to help merchants reach specific categories of online shoppers.

Early users of the tool have praised the technology, with one Wuhan-based user seeing the benefit of “cutting costs without sacrificing quality.” However, given the lack of previous research on AI-based advertising tools in e-commerce, many merchants have expressed concerns about the long-term impact on buyer behavior.

With the combined strength of the 8 million merchants on both platforms, this tool is expected to drive growth. Introducing generative AIIn China.

Alibaba’s latest foray builds on its previous work with the technology, rolling out two meta-rival models (Nasdaq: Meta) Llama 2. In the second half of 2023, the company willintroducedDevelops AI-based video generation tools after winding down quantum computing divisionconcentrationAbout generation AI.

“As traditional internet models become increasingly homogeneous and face competitive pressures from saturation, new technologies such as AI are emerging as new drivers of global business growth.”SaidAlibaba CEO Eddie Wu. “We are aligning our operations and re-prioritizing our business around these two core strategies.”

China’s AI ecosystem

Following a total bandigital currencyIn China, local technology companies are focusing on AI and launching commercial services for users.

Alibaba’s competitor, JD.com (NASDAQ:JD), Pinduoduo, and ByteDance are reportedly working on launching AI tools for their e-commerce platforms. Across the broader technology scene,Baidu(Nasdaq: BAIDF), Tencent (Nasdaq: TCTZF),huaweiand several local companies are rolling out generative AI services for consumers, encouraged by new government regulations to help them get started.

However, AI developers based in China are expected to adhere to strict rules.rule Involved
Copyrightlabeling, data processing, and ensuring that the model does not produce output that contrasts with national values.

For artificial intelligence (AI) to function properly within the law and succeed in the face of growing challenges, it must integrate enterprise blockchain systems that ensure the quality and ownership of data input. This makes it possible to ensure data security while also guaranteeing immutability. of data.Check out CoinGeek’s coverageLearn more about this new technologyWhy enterprise blockchain is the backbone of AI.

See: Artificial intelligence needs blockchain

New to blockchain? Check out CoinGeek Blockchain for beginners section provides the ultimate resource guide to learn more about blockchain technology.