Percept Ice Conceives & Executes Force Motors’ National Dealers Meet 2024

The event was held at the JW Marriott in Pune on 27 April, 2024

Percept Ice conceptualised and managed a National Dealers Meet 2024 for Force Motors at the JW Marriott in Pune on 27 April, 2024. The event saw a gathering of over 200 dealers and business heads from the Force team come together from across India to felicitate the top performers, share strategic presentations and set the tone for the year ahead.

The Force Dealers Meet is an event held to inspire, celebrate, recognise and award top-performing Dealers of the Force Motors network along with discussions on the long-term strategic planning for the company. The event also saw the exclusive unveiling of the All New Force Gurkha 4X4 car to internal stakeholders, ahead of the commercial launch. The immersive setup incorporated the All New Gurkha 2-door and 4-door along with the Force Urbania to seamlessly blend in the signature design look developed and produced by Percept Ice. 

Percept Ice’s scope of work included conceptualising, designing and managing the entire ground event spanning creating bespoke video content, strategic presentations, anthem creation, technical stage and set design, and end-to-end event management, while ensuring an immersive networking and recognition platform and offering a memorable brand experience for all attendees by customising every single element of the meet. 

The 2024 event unveiled the theme ‘Dream, Dare and Dominate’, along with an anthem specially curated for the occasion, which set the goal for future endeavours and achievements for 2024-25 for the Force Motors Dealer network. The awards ceremony saw trophies being presented to recognise and honour the top-performing dealers for their remarkable contributions, dedication and achievements in 2023-24. Every element of the occasion was designed to reflect Force Motors’ commitment to excellence and partnership with its dealer network.

Said Vidya Alva, Chief Operating Officer, Percept Ice, “To create a holistic experiential and content marketing plan for an automobile giant like Force Motors has been a fulfilling experience for the team at Percept Ice. A signature look for Force Motors events was designed and produced on the ground for the brand which we are looking forward to continuing through various touch points for the brand.  The specially created anthem with an aim to keep the brand vision alive and forge a stronger network for Force Motors through 2024-25 was well received by the invitees and kept them motivated for the task planned.”

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