New businesses in North Jersey include American Dream mall tenants

2-minute read

The Record,, the Daily Record and the New Jersey Herald want to keep you up to date on all the newest shops, restaurants and service providers moving into your towns. Below is a roundup of businesses that recently opened or are coming soon.

Are you opening a business in North Jersey? Get the word out to your neighbors as soon as possible. Send us your information and photos and we will try to add them to our next new-business roundup.

We’re also interested in reporting business closings. Have a tip? Contact Business Reporter Daniel Munoz at [email protected], or 201-270-9870.

The Gameroom Powered by Hasbro, American Dream, East Rutherford

Gaming and entertainment center from the company behind such well-known brands as Dungeons & Dragons, G.I. Joe, Transformers, My Little Pony and Nerf. Featuring G.I. Joe laser tag, arcade and roller games and Candy Land shake bar.

More: Hasbro’s first arcade has G.I. Joe laser tag, Candy Land milkshake bar. Here’s where in NJ

WHERE: American Dream mall, Court A, Level 2, 1 American Dream Way, East Rutherford

WHEN: VIP grand opening is 11 a.m. Wednesday, June 26.


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Dream Pairs, Bergen Town Center, Paramus

Selling women’s shoes under the Dream Pairs, Nortiv 8 and Bruno Marc brand and accessories. Women’s shoes for sale include pumps, flats heels, wedge sandals, boots and more. This is the store’s second brick-and-mortar location. 

WHERE: Bergen Town Center at Route 4 east and Forest Avenue in Paramus

WHEN: The grand opening and ribbon-cutting were Saturday, June 22


NJ Hall of Fame, American Dream, East Rutherford

A 10,000 square-foot center paying tribute to 230 Garden State icons ranging from Albert Einstein and Thomas Edison, to disco diva Gloria Gaynor and astronauts Mark and Scott Kelly, and singers Frank Sinatra, Jon Bon Jovi and Bruce Springsteen.

More: NJ Hall of Fame to open at American Dream, and we got a sneak preview. Here’s what to know

WHERE: Third floor, Court G, American Dream, 1 American Dream Way, East Rutherford

WHEN: Open to the public starting Friday, June 28.


Shaka Kitchen, Morristown

Offering vegetarian dishes, tacos, smoothies, poke bowls, coffees and teas.

WHERE: 62 South St., Morristown.

WHEN: Grand opening was Friday, June 21. Hours are 10 a.m. to 8 p.m. Monday through Friday, and 8 a.m. to 8 p.m. Saturday and Sunday.

FOR MORE INFORMATION: Call 973-685-0164 or visit

Daniel Munoz covers business, consumer affairs, labor and the economy for and The Record. 

Email: [email protected]; Twitter:@danielmunoz100 and Facebook

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